Product
& Visual
Designer
Over 5 years of experience leading creative visual composition and creating innovative digital business solutions. With experience in start-up and agency environments, I thrive in high-pressure, fast-paced environments, and am committed to continuous learning and growth.
Strive not to be a success, but rather to be of value.
Strive not to be a success, but rather to be of value.
2023 - Present
As a Visual Designer at Lamma Creative, I am dedicated to creating visually stunning and strategically effective design solutions for a diverse range of marketing needs. My expertise spans from logo design to comprehensive brand identity systems, ensuring consistency and impact across digital, print, and social media. My goal is to translate our clients' vision into designs that not only capture attention but also encapsulate their unique brand values.
Oct 2022 - Jan 2024
As a Product Designer:
-
Delivered 3 platform designs and a UI library within 3 weeks, aligning with founder's vision
-
Produced multiple design concepts and prototypes, strategically using low- and high fidelity sketches to effectively communicate interaction and design ideas with founding team
-
Championed excellent user experience across the platform, providing key feedback during design reviews
-
Utilized both quantitative and qualitative research methods to inform design decisions and product direction
-
Researched and defined new design patterns for our unique B2B product
-
Created and maintained the design system along all products
-
Jan 2022 - Mar 2023
As an UX Designer:
-
Promoted to UX Lead within 6 months, leading a team of 5 junior designers on various projects
-
Used Agile methodologies for effective team collaboration and workflow optimization
-
Expedited platform launch by 3 months, enhancing team communication and collaboration
-
Conducted user interviews and user research to improve platform experience and integrate new functionalities
-
Increased user base by 10,000+ through strategic feature implementation based on user research
-
Developed landing pages and marketing websites, closely working with the founder and developers to deliver on their vision
-
Actively involved in design QA and collaborated with developers during implementation phase
-
Led meetings to define problem scope with product managers and developers
-
Feb 2021 - Dec 2021
As a Visual/ Product Designer:
-
Achieved a 40% increase in consumer engagement by enhancing the user journey through personalized questionnaire integration
-
Conceptualized and designed future-state and near-term cross-channel experiences (journeys, flows, wireframes, prototypes)
-
Developed strategic frameworks and models for customer experience improvement
-
Work closely with product and business teams to plan stages of digital feature implementation in the roadmap/release cycles
-
Designed captivating marketing materials for various campaigns in collaboration with the founder and marketing team
-
Jan 2020 - Feb 2021
As an UI designer:
-
Designed and executed all aspects of user experience and interface design including IA, wireframes, UI mockups, and prototypes for various web and mobile applications
-
Led all phases of creative work from requirement gathering and concept exploration, to visual composition production, ensuring their successful completion
-
Provide all deliverables on-time, on-specification with project plans as coordinated with project stakeholders (exercised good project, and time management)
-
Yourmuze projects contains UX, UI, User flow, User Research, Visual Design, User Testing, Wireframe, Prototype, Branding Design, Admin Panel, Animations etc.
YourMuze
Liquid MarketPlace projects contains UX, UI, User flow, User Research, Visual Design, User Testing, Wireframe, Prototype, Branding Design, Admin Panel, Marketing Assets, Animations, etc.
Liquid MarketPlace
Alevel is a school project, which contains UX, UI, User flow, User Research, Visual Design, User Testing, Wireframe, Prototype, Branding Design.